Medical
Feb 13, 2025
Feb 13, 2025
Maximize Your Marketing ROI: Branding, Channels, & Retention
In today’s competitive aesthetics industry, attracting and retaining patients requires more than just a good website or social media presence—it demands a strategic approach to branding and marketing. In the latest episode of Skytale Insights, host Ben Hernandez sits down with Erica Crawford, President at Influx Marketing, to break down the key marketing strategies every medical practice should know.
With over 15 years of experience in PR and digital marketing—including five years specializing in medical aesthetics—Erica has helped practices grow from solo providers to multi-location businesses. In this episode, she shares expert insights on:
- Branding vs. Marketing: Understanding their roles and why both are crucial for long-term success
- Marketing Channels That Work: From SEO and social media to paid ads, learn how to maximize your reach
- Patient Retention Strategies: How to keep patients engaged, increase lifetime value, and build loyalty
- Staying Ahead of Industry Changes: Adapting to new trends and digital innovations for continued growth
Whether you’re launching a new practice or looking to refine your marketing approach, this episode provides actionable takeaways to help you stand out in a crowded market.
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