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The Untapped Millennial Market: Adapting Your Aesthetic Practice to Meet Millennial Preferences

In this episode of Skytale Insights, Ben Hernandez engages in a dynamic conversation with Audrey Neff, Director of Marketing at PatientNow, shedding light on the fascinating intersection of aesthetics and the millennial demographic. Dive deep into the preferences and beauty trends that define millennials, the first generation with a substantial digital presence from an early age. Audrey and Ben explore various aspects, including popular aesthetic procedures among millennials, the embrace of technological innovations, and the shift towards a holistic approach to wellness.

Key Discussion Points:

  • Industry Demographic Overview: Learn about the roles that different demographics play in the aesthetic industry and how millennial purchasing power will affect the aesthetic industry in years to come.
  • Popular Aesthetic Procedures: Discover some of the most sought-after aesthetic procedures among millennials, understanding the reasons behind their popularity and cultural influences.
  • Tailoring Marketing Strategies: Gain insights into how medical aesthetic owners can tailor their marketing strategies to resonate with millennials. Ben and Audrey discuss values of the millennial demographic and provide strategies for creating messaging that aligns with their needs.
  • How to Retain Your Millennial Patients: From membership programs to patient notes, discover tactics that will influence millennial decision-making and keep them coming back to your practice.
  • Personalized Experience: Understand the millennial desire for education around treatment plans and how owners can create a more personalized experience by involving millennials in decision-making processes.

Join Ben Hernandez and Audrey Neff on Skytale Insights as they unravel the intricacies of marketing to millennials in the aesthetics industry, offering actionable insights for med spa owners looking to connect with this influential demographic.

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