Aesthetics
Jun 10, 2025
Jun 10, 2025
How Do I Know If My Marketing Is Working?
If you’re investing in marketing but unsure whether it’s actually moving the needle, you’re not alone.
In this episode of Skytale Insights, Ben Hernandez sits down with Joshua Suchanek, Marketing Consultant at Skytale Group, to unpack one of the most common questions we hear from healthcare and aesthetics business owners: Is my marketing strategy really working for me?
With Joshua’s expertise and fresh perspective, they explore how to align marketing with business goals, which metrics truly matter, how to hold agencies accountable (without micromanaging), and the red flags to watch out for. Plus, they dive into pressing topics like SEO, trends to expect in healthcare marketing, and how to determine whether it’s time to bring marketing in-house.
Whether you’re managing an agency relationship or evaluating your internal marketing team, this episode offers actionable insights to help you spend smarter and drive results.
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