Lainey Stephenson is the Marketing and Social Media Coordinator at Skytale Group. She assists with overall marketing strategy and develops new initiatives aligned with both company and client goals.Lainey is committed to creating strategies, graphics, and print that drive KPIs. She loves learning new marketing tactics and stays on top of industry trends to help Skytale and its clients stay ahead of the competition. Lainey graduated from Lehigh University in 2021 with a Bachelor’s Degree in Marketing and Philosophy. Previously, she has helped small startups develop branding and marketing campaigns to kickstart their businesses. As a social media manager, she created content strategies that grew the company’s overall social media following by 243% in the first year. She’s also assisted with the development of sales campaigns that have generated an average of 20.4 ROI. When Lainey isn’t working, you can find her in the roping arena, traveling, or hanging out at home with her significant other and their 3 dogs.