In this episode of Skytale Insights, Annie Robertson Hockey, President at Skytale, offers a clear and practical look at how successful leaders approach 2026 strategic planning. Drawing on insights from Skytale’s work with hundreds of healthcare and consumer businesses, Annie explains the purpose of a strategic plan, what it should contain, and how it guides organizations through growth, uncertainty, and operational change.
She walks through the five pillars of an effective strategic plan, highlights the most common mistakes organizations make, and shares practical guidance on how to set goals that are realistic, aligned, and accountable. Annie also discusses the trends that are shaping the year ahead and how these may effect 2026 initiatives for business leaders.
Whether you are scaling, stabilizing, or repositioning your business, this episode gives you a clear framework to plan with confidence in 2026.