In our final episode of the Platform Perspectives series, Annie Robertson Hockey is joined by Will MacInnis, Co-CEO of Cliff Ridge Specialty Partners, for a candid conversation about founding a specialty dental platform, scaling with intention, and leading through the rapidly evolving DSO landscape.
Will shares his path into dental, the vision behind Cliff Ridge, and the lessons learned from building alongside a co-founder. The discussion covers what differentiates modern specialty platforms, how to balance autonomy with support, and the traits Cliff Ridge looks for in its practice partners.
They also explore industry-wide trends, including private equity’s role in dentistry, pediatric and orthodontic growth, and where the next wave of opportunity is emerging in AI.
Whether you’re an operator, clinician, or investor, this episode offers a grounded, behind-the-scenes look at what it takes to build a specialty platform built for long-term success.
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