Aug 21, 2025
Platform Perspectives | John Wheeler, CEO of Alpha: Leadership with Impact — From Pastor to Platform CEO
In this installment of Platform Perspectives on Skytale Insights, host Annie Robertson Hockey sits down with John Wheeler, CEO of Alpha Aesthetics Partners, to explore what impactful leadership looks like in today’s aesthetics industry. John shares his remarkable journey from serving as a pastor to leading one of the fastest-growing aesthetics platforms. He opens up about the evolution of his leadership style, from the early days of Alpha to today’s national presence, and the practices that keep his team and partners connected, from monthly 360-degree check-ins to Slack channels that unite injectors across the country.
Together, Annie and John discuss the balance of being both a visionary and an executor, how to scale culture without losing authenticity, and why genuine connection is the foundation of sustainable growth. Whether you’re building a platform, leading a team, or simply looking to grow as a leader, this conversation offers valuable insights into leadership with impact.
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