Trust is one of the most valuable assets in healthcare, but earning it has never been more challenging. With social media flooded with health advice, influencer content, and competing voices, how can practices and brands establish real credibility?
In this episode of Skytale Insights, Annie Robertson Hockey welcomes Dr. Nicole Rakowski, PhD health and longevity expert, professional bodybuilder, NYC Journal Top 40 Under 40 honoree, and contributor to Muscle & Fitness. Together, they explore what it takes to build trust in today’s health and wellness landscape and why credibility, not just visibility, is the foundation of long-term growth.
The conversation examines how consumers can better evaluate health content online, where brands often go wrong with influencer partnerships, and why listening to patients is one of the most overlooked competitive advantages in healthcare. Dr. Rakowski also shares practical frameworks for gathering meaningful feedback, building stronger customer relationships, and creating brands that genuinely connect with the people they serve.
Topics covered:
- Building trust and credibility in the health and wellness industry
- Why visibility alone is not enough to create a lasting brand
- How to evaluate health information on social media
- Common mistakes brands make with influencer partnerships
- The difference between hearing and listening, and why it impacts patient retention
- Asking better questions to gather meaningful patient and customer feedback
- Why transparency and patient autonomy can become a competitive advantage for healthcare practices