In this episode, Miguel Mireles sits down with Josh and Katy Whalen, co-founders and CEOs of Joi+Blokes, for a candid conversation on building a modern wellness brand from the ground up.
They share the story behind why they started Joi+Blokes, the evolution of the wellness industry, and the major shifts they are seeing across patient demographics, regulation, and consumer expectations. Josh and Katy also offer a behind-the-scenes look at what it’s really like to run a fast-growing business as a husband-and-wife team, balancing leadership, partnership, and long-term vision.
From market dynamics to operational realities, this episode delivers thoughtful insights for founders, operators, and anyone interested in the future of wellness.