What does it take to build a successful wellness franchise business from the ground up, twice?
For Eric Casaburi, it started on the gym floor and evolved into one of the most innovative wellness franchise businesses in the country: Serotonin Centers, a health optimization and longevity concept with locations open and dozens more in development.
In this episode of Skytale Insights, Annie Robertson Hockey sits down with Eric to explore the business of building and scaling a wellness franchise. Eric shares how two decades leading Retro Fitness gave him the franchise infrastructure, the investor relationships, and the hard-won lessons that made Serotonin Centers possible, and why the wellness franchise business of the future will sit at the intersection of medicine, fitness, and aesthetics.
The conversation goes deep on what separates a scalable wellness franchise business from one that stalls: membership model design, franchisee selection, service curation, and the clinical protocols that drive real client outcomes. Eric also opens up about the personal experience within his own family around hormone health that gave Serotonin Centers its founding mission.
For operators, investors, and entrepreneurs evaluating opportunities in the wellness franchise business space, this episode delivers a rare inside look at what it really takes to build, grow, and protect a brand in one of the fastest-moving sectors in healthcare.