WHITE PAPER

Defining the Future of Aesthetics: A Market Coming of Age

Data, trends, and insights guiding the next phase of aesthetics industry growth.

Understand where the aesthetics market is headed

The U.S. medical aesthetics market grew to $20.5 billion in 2024, but growth is no longer uniform across categories. Neurotoxins increased 8 percent year over year, while energy-based devices declined 5 percent, reflecting shifting patient demand and a more selective phase of market expansion.

Backed by proprietary Skytale and Qsight data, this report analyzes category performance, consumer behavior, and practice-level benchmarks alongside the business strategies that drive retention, scalable growth, and enterprise value. Use it to understand what is driving real growth today and how leaders can position their businesses for what comes next.

Every business deserves an ally