Fertility is often discussed in the context of infertility or family planning, but reproductive health is an essential component of overall health, regardless of whether starting a family is an immediate goal.
In this episode of Skytale Insights, Annie Robertson Hockey sits down with Joni Hanson Davis, Founder and CEO of Beli, a reproductive health and fertility wellness company, to explore the evolving fertility market and the growing demand for proactive, accessible reproductive healthcare.
From male fertility and preconception health to the rise of at-home hormone testing and science-backed supplements, Joni shares how Beli is challenging traditional approaches to fertility care. The conversation also examines shifting consumer expectations, the importance of clinical credibility in an increasingly competitive wellness market, and the opportunities emerging at the intersection of reproductive health, preventive care, and consumer innovation.
In this episode, Annie and Joni discuss:
- Why reproductive wellness extends beyond conception and infertility treatment, and the growing importance of proactive care.
- How sperm health, lifestyle factors, and preconception support are reshaping the conversation around reproductive health for men.
- How at-home hormone testing and greater access to reproductive health information are empowering consumers to make informed decisions.
- Beli’s approach to science-backed product development and supporting consumers from preconception through postpartum recovery.
- The influence of preventive healthcare, GLP-1 medications, social media, and increased awareness of hormonal and metabolic health.
- The challenges of establishing clinical credibility, navigating retail distribution, and balancing innovation with consumer trust in a growing market.